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Movel: onboard

experience rethinked

Politecnico di Milano
Final Design Studio
Marco Ajovalasit, Mariana Ciancia, Fabio Salice.

Beatrice Barlassina
Chiara Ceretti
Luigi Di Gennaro
Pietro Forino
Jan Sana
Lorenzo Zanchetta

Creative direction

Re-think the in-car experience by creating a working-prototype of that.
Brief | Movel


During the Design Studio Course we had the brief to realize a project to enhance the driverless car mobility. Although the commitment wasn't really exciting for me, we managed to create an interesting and extremely current project. In this way Movel was born.
The question behind Movel is: what if the car journeys could be exploited much better? This question was born by studying how todays the car affects our life and how this is then reflected on our mental health.

Creative idea

We found the answer by completely changing the onboard experience: undertsand the user's current emotions to update the environment in a unique way in order to generate good feelings.

As a matter of fact, studies demonstrate that is possible to stimulate the production of hormones (e.g. serotonin, the hormones of happiness) by playing with lights (frequency and intensity) and sounds.
The key was then to understand the How, and we created a fully-working prototype to test it.

Morphcast | Movel


Thanks to MorphCast SDK (by Cynny S.p.A.), we had the opportunity to read the emotions of our users easily and quickly. Being quite easy to use, we decided to bring the experience to a higher lever, by exploiting the service in an even more powerful way, by connecting it to Arduino.

As far as we - and Cinny - know, we have been the firsts to create this connections. Results have been incredibly interesting, so much that they aroused the interest of MorphCast itself to the point of including us among their case studies to the point of including us among their case studies (alongside brands such as Dyson, Lexus, Verizon).


Achieved the technical part, we focused on the experience itself. The user was immersed in a driverless car scenario, in which the whole environment was controlled. In the 5 minutes of experience, the protagonists were able to interact with the computer thanks to a gestural interface create by us in Unity with the use of a Leap Motion. In the meanwhile, they were able to observe how the environment was changing thanks to their emotions, affecting the sparial lights and the amnbient audio.

Experience Journey cards | Movel

Emotional Journey

To bring the experience also outside the event itself, all the emotional states were stored and sent to another computer. Thanks to them, we had the possibility to generate unique emotional journeys for all the users, in which colours, heights and opacity were connected to the emotion, its strength and the arousal. All of these journey were then be printed in live a given to each user, making the experience worthy and unique.

Next project
Introduction room | WHNC: Without humans there are no colors

Without humans

there are

no colors