pietroforino.com

pietroforino.com

THE WEAPON

BEHIND YOUR MOBILE

2019
Politecnico di Milano
Laboratorio di progetto della comunicazione visiva
Maria Luisa Galbiati, Luigi Bellavita, Gabriele Carbone.
Skills
Advertising
Videomaking
Data analysis
deliverables
A campaign to increase awareness about the use of the mobile phone when driving

The Glitch Mob

The series of 3 posters I created is based on the remixes of the group The Glitch Mob of the songs Seven Nation Army, The White Stripes, Rerezzed, Daft Punk, and Waiting for the end, Linkin Park. It's an electronic group that founded its career on the distortion of sounds, on the musical glitch (a genre that I discovered really exists), but still managing to create real melodies.

the graphic interpretation


I interpreted their destruction in a graphic key, creating three displacement maps, different for ripples and density depending on the rhythm and the amount of noise, and applying them on the composition. For a further differentiation, the three posters also vary in the use of the colors and the sizes of the glitched boxes.

typography

The font used, both for the corrupted titles and for the readable texts, is the Circular font drew by Lineto, which I used for its versatility, and which also inserts a harmonic element in the poster, so as to convey the idea of technological error, but still keeping a more classical graphic vein, typical of the original tracks.